About Us

Alright. Certainly I don’t imply that you need a little in Regards To The Backup Investigator on your own site or blog (although that could be nice wouldn’t it?). While I declare About Me, after all about YOU and I’m recommending the About page on your own site or blog. As a copywriter I’ve talked to numerous consumers who’d choose to skip this vital page totally mentioning, “oh no-one will undoubtedly be interested in me” and they couldn’t be more wrong.

The About page is perhaps one of the most important pages on your own website following the homepage and that’s not merely because it’s usually the most visited, which it is. This article will inform you why. Oh and what you should say.

The first part of planning the content on your website’s About page is realize why people look at the page in the first place. Your site reader or prospective customers simply wish to know:

Who you’re
Don’t be afraid to place a name and a face to your blog or company and advise the audience about your unique selling proposition (what makes you different).

That you know what you’re discussing
Include details about your knowledge, your background, why you got into business and what drives you to carry on.

That you understand where they’re coming from
Though you need certainly to include enough details about your experience make you reliable, your About page shouldn’t be a chronological history of the life. Just like all great copywriting, instead of talking about yourself chat about your audience. You can do this by connecting all your expertise back to how you can assist the viewer using their unique issues.

Be advised about what to accomplish next
Make the most of the traffic and add a proactive approach to gently (or not gently) remind your audience what they need to do next. Examine your latest post, or get yourself a quotation, or get your super duper document. Whatever it is ensure you end your page having an action.

Remember: Your About site offers you a chance to tell your story and (listen up now since this bit’s important) it’s your story that’ll give your audience the opportunity to develop an association with you.

Therefore go and take a look at your About page now. Perhaps you have tested those items down? Do you think there is room for advancement or maybe you disagree. Let me know!

The Content Detective